|Interview with Yoann Lemoine, director of Graffiti AIDES spot|
Warning: sexual content that are not recommended for any public !
Like every year, AIDES association launches its campaign to strengthen its field actions with Zizi Graffiti, a humorous spot directed by Yoann Lemoine. This great animated film reminds that the HIV vaccine doesn't exist and that the best protection is condoms.
- How did you become involved in this new AIDES campaign ?
My production company, Wanda, came with the project from TBWA. I think the creative people thought to me because of the success of my previous animation film for Tiji Channel, The Balloon, with which we won a Silver Lion in Cannes last year. When I read the script, I immediately understood the power of viral challenge and the movie interested me. The script was very different from my previous films.
- The place and the characters are somewhat atypical. Did you have carte blanche or was it a very precise art direction ?
The agency came up with the idea of toilets and graffiti. I was quite free on the artistic direction of the film. Barthélémy Maunoury worked on the designs of 'characters' and I'm made sure of everything was consistent and realistic.
- Can you give us some insight on how the film was made ?
Initially we tried to find our hero, the weenie. It was a little difficult to give him a maximum expressiveness without putting arms and legs and transforming him into a human.
- The film is a showcase for 2D animation and tracking. What is the biggest challenge you have faced ?
The movie was not so much a technical challenge. It could have been but for me, it was not the main goal of the film. Everything depends on the play and the quality of the animation. It is easier to forgive an error of accuracy in superimposition or tracking rather than expressiveness and animation. Technically, Mikros rocks ! They were very strong on the spot.
- How many times and people were necessary to do this project ?
4 to 5 persons in post-production and fifteen during the shooting. From beginning to end, I would say about thirty people involved in building the film.
- At last, can you tell us about any upcoming projects ?
I'm working on my first short film in live action commissioned by Vogue Italia which is somekind of a "fashionable" and black project, very graphic, and that has nothing to do with AIDES.
Thanks to Clémentine Buren (Wanda Prod) for her support.