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NCB Naturalis // Interview with PlusOne
Written by Stephane    Friday, 17 February 2012 00:00    Print E-mail

NCB Naturalis - PlusOne

How to translate into a film the treasures of NCB Naturalis, the Dutch center of studies on biodiversity ? This is the gamble that PlusOne and director Martijn Hogenkamp have been taken in a piece that makes light of times (past, present, future) and constraints (budget, time, huge amount of objects). The producer Marcel Vrieswijk and Martijn Hogenkamp go back over the need of a strong organization in this kind of project and the power of motion graphics, just perfect for all solutions.

 
TV 7 Rebrand // Entretien avec Greg Barth
Written by Stephane    Monday, 06 February 2012 00:00    Print E-mail


TV7 Rebrand

Fervent partisan de l'animation stop motion, le réalisateur canadien Greg Barth n'aurait certes pas démérités aux yeux de Norman McLaren. A une époque où la 3D règne sans partage (le budget faisant foi), Greg préfère l'authenticité des sujets, leur facture et leur expressivité. Malgré un générique recalé pour L'Edition Spéciale, l'un des programmes phares de Canal Plus, pourtant sans faute, il persiste et signe. A raison puisqu'il est en charge ici de la refonte complète de l'identité de la chaîne TV7 (logo, charte graphique, habillage, spots antenne, campagne publicitaire... et encore, j'ai pas tout énoncé, ouch !). De Canal Plus à TV7, de la France à la Russie, Greg Barth s'affranchit des frontières pour mieux imposer son esthétique toute personnelle.

 
Nike Mercurial - Interview with Jean-Paul Frenay
Written by Stephane    Tuesday, 09 August 2011 22:06    Print E-mail

Nike Mercurial by Jean-Paul Frenay

On avait parlé de ce spot électrisant lors de sa sortie (cf avril). Jean-Paul Frenay s'est prêté volontiers au jeu des questions-réponses autour de ce projet, de son lien avec le studio néerlandais PostPanic, et plus généralement de son activité débordante. De Nike à sa récente participation à l'excitant projet Resonance, inauguré lors du dernier festival OFFF, Jean-Paul Frenay est de tous les combats.

 
Bit Protein Project - Entretien avec Gkaster
Written by Stephane    Wednesday, 15 December 2010 00:00    Print E-mail

AI-Colo

Suite au post consacré au dernier projet signé Gkaster, j'ai eu l'agréable surprise de voir Pierre Magnol se manifester via un commentaire où il mettait à disposition les rushes ayant servi au projet. Une démarche peu banale qui imposait d'abord d'en savoir plus. Mais à projet original, déstinée originale. Dans la foulée de cet entretien, Pierre a donné son autorisation à Mattrunks d'utiliser ces mêmes rushes dans le cadre du contest 5.

 
Interview with Marcelo Garcia - Opera Dulcineia
Written by Stephane    Wednesday, 28 July 2010 15:00    Print E-mail

Mohlo Opera

Motion graphics are common in advertising, music videos, films and websites, too often forgetting performance art. The latest project from studio Molho directed by Marcelo Altino Garcia is mid-way between these two concepts. The studio produced and conceived the set design of the multimedia opera Brazilian « Dulcineia & Trancoso », a project of the most original, not only because of the nature of the device but also the enormity of the piece.

 
Interview with Yoann Lemoine, director of Graffiti AIDES spot
Written by Stephane    Friday, 12 February 2010 00:00    Print E-mail

Warning:  sexual content that are not recommended for any public !

Like every year, AIDES association launches its campaign to strengthen its field actions with Zizi Graffiti, a humorous spot directed by Yoann Lemoine. This great animated film reminds that the HIV vaccine doesn't exist and that the best protection is condoms.
The action takes place in a public toilet where graffitis abound. Among them, a weenie is desperately looking for a relationship with his female counterpart. Unfortunately, all the drawings avoid like the plague and Zizi wanders like a lost soul behind basins and drains. Until a real girl, touched by his distress, draws him a condom. The effect is immediate: the character is assailed by a horde of female graffitis.
Once again, sensitivity is an expression of Yoann Lemoine' style. His animated film for Tiji channel, The Balloon, and his metaphor of the imagination of children are still in our memories. Zizi Graffiti is an excellent movie whose basic idea - graffitis as characters - is brightly running until its conclusion. Zizi is a nice character that is a real tour de force considering its nature. Second tour de force, the film has nothing alarmist or inappropriate. An urban fable whose necessary happy ending leaves an optimismic imprint in people's minds.

 
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